How video is swamping the internet

Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco.

Facebook founder Mark Zuckerberg says that 90% of the social network’s content will be

video-based by 2018.

And network company Ericsson thinks mobile video traffic will rocket 55% a year between now and 2020

Combining two global brands with story-driven action content, high production values, and brand ambassadors such as footballing genius Lionel Messi, the video garnered more than 20 million viewers.

Of course, not all businesses have the budgets to match Samsung and Marvel, but there are plenty of video production companies out there that can help, from high-end firms like Disney-owned Maker Studios, to a raft of smaller independents offering bespoke and off-the-shelf services.Facebook and YouTube have their own in-built tools that enable firms to see how long a viewer was engaged, at what point they stopped watching, whether they watched it more than once, and if they shared it or not.

And tools such as Ooyala’s video content management system also provide real-time analytics, allowing you to target the right markets and syndicate your videos.

Virtual future?

Developments in data-driven marketing and virtual reality (VR) will be among the major game-changers in the coming year and beyond, some observers believe.

VR devices such as Google Cardboard, which can be bought for as little as $10 (£7), could be given away by companies to clients to view their videos. Samsung is bundling the Oculus Gear VR headset with its new Galaxy S7 smartphone.


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